Public Relation Department
1. The Public Relations Dept. acts as an Interface between the Corporation and the Public at large. This
Interface can be defined with more clarity – Interface between the Corporation and its Customers as well as
Interface between Corporation and Media at large.
2. While the Public Relations Dept. acts as an Interface, in a
broad sense, it uses the tools such as print media , electronic
media, internet, photographs, website, press notes, handouts,
information brochures, articles, news and other
communication tools to inculcate information about the
Corporation. In a way, it strengthens the ties between the
Corporation and its customers.
3. It also uses different vehicles of modern communication such
as In-house journal, exhibitions, cultural interface, as a
means to provide information and strengthen relationship. As
a Corporate Communication Dept. of the Corporation, it
releases the marketing, corporate, civil and other notices to
attract specific customers.
4. The Public Relations Dept. provides information to its customers, maintains clip bank, data bank, prepares
design layouts for quality information brochures, prepares corporate films, power-point presentation,
organizes press visits, press conferences, releases news and feature articles about the Corporation, its
achievements, new projects, organizes interviews of its senior officials with media, etc.